You booked the meeting. We make it happen.
Upshow is a no-show recovery platform that sends personalised reminders before every booked sales meeting and recovers the ones prospects miss, for B2B sales teams, founders and outbound agencies.
What Upshow does
Personalised meeting reminders
The moment a meeting is booked, Upshow queues a reminder sequence across email, SMS and AI voice and runs it without anyone on your team touching it. Each touch uses the prospect’s name, the rep’s name and the meeting details, so it reads like a person wrote it. Most prospects turn up before recovery is ever needed.
Live no-show recovery
When a prospect misses the start time, Upshow contacts them on the channel you choose, including a live AI voice call that can bring them onto the meeting or rebook it there and then. Recovered meetings convert at similar rates to meetings that happened first time, so a missed call stops being a lost lead.
Custom sequences per meeting type
Discovery calls, demos and account reviews each get their own sequence, from seeded templates or built from scratch. Teams and agencies share sequences across a workspace, so every rep and every client account runs the same proven flow.
Calendar and scheduling integrations
Upshow connects to Google Calendar, Outlook, Cal.com and Calendly, with add-ons for Google Calendar and Outlook. Meetings on Google Meet, Microsoft Teams and Zoom are all covered.
What makes Upshow different
Autoattendance checks
Upshow spots the no-show for you
Upshow checks attendance itself on Google Meet, Zoom and Microsoft Teams, so you do not have to mark each meeting as a no-show before recovery starts. If it cannot tell whether the prospect joined, it asks you with one tap instead of guessing.
3channels
Three channels, including a live AI voice call
Email-only reminders leave the prospects who never open email untouched. Upshow runs email, SMS and an AI voice call from one sequence, and the voice call can confirm or rebook on the spot.
90seconds
Live in 90 seconds
Connect a calendar and a simple reminder goes out on every meeting you already have booked, with no setup beyond signing in. Channels, templates and custom sequences can be layered in later, usually in 10 to 20 minutes.
100%of features
Every plan includes every feature
Email, SMS, AI voice recovery and custom sequences are on every plan, including the cheapest. Plans differ only on message volume and how many sequences you can save, and billing is monthly with no annual lock-in.
1workspace
Built for agencies running outbound for clients
Upshow was built by someone who ran an outbound agency paid on meetings that actually happened. One agency workspace runs reminders and recovery across every client account, so the meetings you book for clients turn up.
Who uses Upshow
B2B sales and SDR teams
Teams whose pipeline depends on booked discovery calls and demos.
Founders doing their own sales
Founders who cannot afford to lose a single booked meeting.
Outbound agencies
Lead generation agencies paid on meetings held, running meetings across several client accounts.
Account managers
Customer success and account teams running renewal and review calls.
The team behind Upshow
Jonny was running an outbound agency paid on performance, which meant getting paid only when prospects actually showed up to the meetings he booked. He looked for software he could run on behalf of his clients to get people to turn up, found nothing that did it, and started building it himself. He expected a two-week job; it took six months, and Upshow is now live.
Jonny Buckthorpe
Co-founder, Growth
Jonny ran an outbound agency paid on meetings that showed up, which is where the problem Upshow solves came from. He leads sales, customers and marketing, and is who you speak to when you get in touch.
Upshow is a founder-led team based in the UK. You deal directly with the people who build the product.
Working with us
- Who you deal with
- The founders, not a ticket queue
- Sales
- jonny@upshow.co.uk
- Product help
- support@upshow.co.uk
- Setup
- We can set up your first sequence with you on a call
- Integration requests
- Usually live within a week
How Upshow works
Connect your calendar
Sign in with Google or Microsoft and Upshow picks up every meeting you already have booked. It takes about 90 seconds, and Calendly or Cal.com can be connected too.
Reminders go out automatically
From the moment a meeting is booked, Upshow sends personalised reminders by email, SMS and AI voice. Nobody on your team has to touch it.
Upshow checks who turned up
Upshow checks attendance on Google Meet, Zoom and Teams by itself, and asks you with one tap when it cannot tell. If the prospect has not joined, recovery starts and offers to bring them onto the call or rebook it.
See what happened to every meeting
Every meeting is marked as confirmed, attended, rescheduled or a no-show, so you know which leads are still live without chasing anyone.
Key facts
- Company name
- Upshow, a product of Pipeline Engine Ltd
- Type
- B2B SaaS: meeting reminders and no-show recovery software
- Founded
- 2026
- Founders
- Jonny Buckthorpe and Ollie Buckthorpe
- Headquarters
- London, United Kingdom
- Website
- upshow.co.uk
- Core offering
- Personalised reminders before sales meetings and live AI recovery when a prospect does not show
- Contract terms
- Month to month. Optional annual billing at roughly 17% off.
- Services
- Email, SMS and AI voice reminders; no-show recovery; custom sequences
- Communication
- Email (jonny@upshow.co.uk), video call, in-app support
- Integrations
- Google Calendar, Outlook, Cal.com, Calendly
- Customers served
- B2B sales teams, founders and outbound lead generation agencies
- Related tools
- Scheduling tools such as Calendly and Cal.com book the meeting; Upshow works on attendance and recovery once it is booked
- Social
- LinkedIn: Jonny Buckthorpe, Ollie Buckthorpe
- Legal entity
- Pipeline Engine Ltd, company number 16707608, Registered in England and Wales